Hello, and welcome to MarketingCheetahs.com. We are a business focused on helping you to market yourself more effectively to Referral Sources. Why “referral sources” and not directly to potential clients?  There are several reasons to choose marketing to a referral source rather than directly to a potential client.

1. Repeatability:  A good referral source will send you multiple potential clients over your working lifetime together.  If the referror is in a position to advise clients concerning your particular business service and he/she trusts you to perform your service well (making the referror look good in the process), the potential stream of clients is effectively endless.
2. Pre-sold Clients:  The real value of a referred client is that he/she is highly unlikely to shop for other providers of your service.  Why?  Because that client has done business with the referral source (usually for years) and trusts that person.  That trust is automatically transferred to you as a result of the referral.
3. No Competition:  This is really a corollary of #2.  Because of the trust conveyed  through the referral source, competitors are usually shut down immediately.  It’s almost as if they have a shield around them, keeping your competition away.
4. Secondary Referrals:  Clients who are referred and who are satisfied with your service are much more likely to refer you to their peers than clients who come to you directly.  Again, why?  Because they came to you from a trusted source and that trust expands outward.

If you don’t have a referral source marketing strategy in place, I strongly suggest you put one together.  If you would like help in that process either download our FREE Special Report:  “How to Automate Your Referral Marketing.”  Or contact us and let us help you begin marketing today.